Kollywood's Beauty with brain Shriya Saran was invited for a guest lecture at IIM Ahmadabad.The topic was marketing and branding of a film. Shriya did a lot of research(for 5 days)for her lecture.

A carnatic vocalist internationally known has not been invited.
Recently Ulaganayagan Kamalahasan invited by IIT Madras.
All above shows beauty and attraction is matter.