I know that you expect to read about urban cycling here. But as you might have noticed, Münchenierung focusses a lot on emotional marketing as a way forward towards sustainable urban mobility. The marketing campaign below shows that what car manufacturers can do, can also be used against them! All the emotional markers are there, plus new ones (especially social interaction, which is not really a value of car driving, now is it ). Well, I hope you like it (via Dimitri Milakis);